Mark Zuckerberg plans to bring back the original feel of using his most famous platform. The idea is to allow members to reconnect with content that comes exclusively from their circle of acquaintances, without the influence of algorithmically imposed recommendations. The new option will be designed to show users posts and interactions exclusively from their social circle.
This functionality, named after the original concept, will be just one part of larger changes that are being prepared. The goal is clearly set – to reduce the presence of irrelevant posts that often come from people and pages with no real relationship with the user. The focus is back on authentic interactions and real connections.
At the same time, the fight has begun against profiles that try to manipulate the system to increase the visibility of their posts. These are people or groups who create content with the aim of deceiving and gaining benefits through fake interactions, thus spoiling the experience for those who want real contact and information.
A special challenge is presented by materials created by generative technology. It warns of phenomena where a picture or video has nothing to do with the description, and yet manages to attract mass attention and suppress more meaningful content from creators and friends. Such posts, although often without bad intentions, damage the visibility of quality material.
In addition to individuals, the subject of attention is also organized networks that distribute the same type of content from different accounts through automation. Such tactics will no longer have financial benefits because they will be blocked from the monetization system, which should reduce their activity. All of these measures aim to return to a simpler, more meaningful and user-oriented environment.