During the Made on YouTube 2025 event, numerous innovations were introduced to help content creators simplify their workflow. The focus was on the use of artificial intelligence to assist them in creating, editing, and publishing content more efficiently, particularly in the YouTube Shorts format. Google integrated its advanced tool, DeepMind Veo 3 Fast, which can automatically generate visual backgrounds and enhance scenes with props.
One of the most striking features is the ability to turn raw footage into edited video drafts automatically, along with tools for motion tracking and restyling. Additionally, a speech-to-song function was introduced, allowing creators to convert spoken dialogue into music tracks, opening up new creative possibilities in short-form content.
YouTube also launched an interactive tool called Ask Studio, which functions as an AI assistant for creators. Its purpose is to optimize workflows, provide engagement analysis through A/B testing, and automate content synchronization. This system offers personalized suggestions and supports decision-making in the content creation process.
For livestreaming and podcasts, additional features have been introduced to help creators reach broader audiences and enhance viewer interaction. Podcasters can now use AI to automatically extract engaging clips from full episodes, while DeepMind Veo will be used to generate customizable video visuals from audio files, making it easier to present content visually.
Monetization has been further enhanced through the integration of direct links in Shorts videos, allowing creators to connect viewers directly to brand websites. YouTube Shopping will also expand to more markets, supported by AI that automatically identifies and tags products for easier promotion. These innovations will roll out gradually by the end of 2025 and into early 2026.