Kategorija: News and Trends

The tech giant has unveiled an innovative software solution that allows users to easily access local documents and online content using a simple keyboard shortcut. This feature significantly improves navigation within the device.

Although the company rarely releases tools specifically for desktop platforms, this time it decided to expand the availability of its services. The new product offers functionality similar to the popular Spotlight feature found on Apple’s operating system.

Activation is done by pressing the “Alt + Space” keys, after which a search bar appears. Users can search local apps, cloud-stored data, as well as information available online through this interface.

What sets this tool apart is the integration of advanced artificial intelligence, enabling near-instant access to requested content, further enhancing daily productivity.

In addition to core features, the tool includes the Google Lens utility. It allows users to recognize on-screen content, translate text, copy information, perform visual searches, and solve basic math problems.

However, availability is currently limited. The tool is in an experimental phase, supports only the English language, and is accessible exclusively in the United States. Users in the Balkans and surrounding regions will have to wait for the official global release.

DJI has unveiled its latest ultra-light drone, the Mini 5 Pro, as the successor to the Mini 4 Pro. This advanced device targets professional photographers and content creators seeking high performance in the sub-250g weight class, while also being user-friendly enough for beginners who want an all-in-one solution.

A key hardware upgrade is the 1-inch sensor, capable of capturing high-resolution 50MP photos and offering 2x hybrid zoom. As with previous models, the camera can switch between landscape and portrait orientation and can rotate up to 225 degrees. This flexibility resembles features found in higher-end models like the Mavic 4 Pro.

One of the major improvements is the addition of LiDAR technology, enabling superior obstacle detection even in low-light environments. This upgrade allows the drone to safely avoid transparent or hard-to-see objects such as glass surfaces, something that traditional optical systems may struggle with.

The next-generation return-to-home system can now function with as little as 1 lux of ambient light—equivalent to typical street lighting—compared to the previous 15-lux requirement. Additionally, the drone can now return home without satellite assistance, as long as there is adequate daylight.

Subject tracking software has been enhanced with the new ActiveTrack 360 feature, which uses AI to follow moving targets more intelligently. The system now supports more dynamic flight paths, even when the subject is riding a bicycle or moving unpredictably.

Sales have already begun in European markets. The basic package with a battery is priced at €799. The Fly More Combo, which includes additional accessories and controllers, costs €999 with the DJI RC-N3 controller, or €1,129 with the RC-2 controller.

During the Made on YouTube 2025 event, numerous innovations were introduced to help content creators simplify their workflow. The focus was on the use of artificial intelligence to assist them in creating, editing, and publishing content more efficiently, particularly in the YouTube Shorts format. Google integrated its advanced tool, DeepMind Veo 3 Fast, which can automatically generate visual backgrounds and enhance scenes with props.

One of the most striking features is the ability to turn raw footage into edited video drafts automatically, along with tools for motion tracking and restyling. Additionally, a speech-to-song function was introduced, allowing creators to convert spoken dialogue into music tracks, opening up new creative possibilities in short-form content.

YouTube also launched an interactive tool called Ask Studio, which functions as an AI assistant for creators. Its purpose is to optimize workflows, provide engagement analysis through A/B testing, and automate content synchronization. This system offers personalized suggestions and supports decision-making in the content creation process.

For livestreaming and podcasts, additional features have been introduced to help creators reach broader audiences and enhance viewer interaction. Podcasters can now use AI to automatically extract engaging clips from full episodes, while DeepMind Veo will be used to generate customizable video visuals from audio files, making it easier to present content visually.

Monetization has been further enhanced through the integration of direct links in Shorts videos, allowing creators to connect viewers directly to brand websites. YouTube Shopping will also expand to more markets, supported by AI that automatically identifies and tags products for easier promotion. These innovations will roll out gradually by the end of 2025 and into early 2026.

In today’s digital environment, sharing access to various online services has become a daily necessity. Whether it’s watching content on a shared account or collaborating on remote platforms, it’s important to know how to do it without exposing yourself to risks.

The biggest problems arise when passwords are sent through unsecured channels like SMS messages or regular emails. These communication methods are not protected and can easily be intercepted, leaving users vulnerable to cyberattacks.

Another common mistake is using the same username and password combination across multiple services. If one account is compromised, all others using the same credentials are automatically at risk, significantly increasing the chance of data loss.

For safe sharing, it’s recommended to use specialized password management applications. These tools allow you to grant access without sending the actual password, using encryption and access controls that you can manage.

It’s also useful to enable temporary access when necessary, so the person can use the service with limited permissions and without full control over the account. Multi-factor authentication adds another layer of security by requiring identity verification through multiple steps.

Finally, it’s essential to regularly review who has access to which resources and immediately revoke permissions when they’re no longer needed. With proper management and the use of reliable tools, you can greatly reduce the chances of security breaches and protect your digital identity.

Microsoft has enhanced its Xbox app for Windows, allowing users to access all their games in one place, regardless of where they were purchased. This new feature brings together titles from platforms like Steam, Battle.net, and others, making it easier to manage a digital game collection on PC.

Previously tested through the Xbox Insider program, this functionality is now available to all users. It was primarily designed for the new full-screen mode intended for handheld consoles like the Xbox Ally, but it will benefit all gamers using Windows for their gaming experience.

When a user installs a game from a supported digital store, it automatically appears in their personal library within the Xbox app. It also shows up in the “most recently played” section, enabling quick access to favorite titles with minimal effort.

In addition to games, the app now features a new section called “My Apps,” which allows users to install and launch various helpful programs. This area is designed to provide fast access to web browsers, gaming utilities, and even competing storefronts.

Further improvements are on the way later this month. Microsoft plans to introduce support for cloud-playable titles and game history tracking. This new feature will sync across all devices connected to the same account—whether it's a console, PC, or handheld device.

A new “Jump back in” section will appear on the app’s home screen, showing recently played games. This will allow users to immediately pick up where they left off without searching. With this move, Microsoft further solidifies its role as a major player in the world of PC gaming.

Amazon is reportedly working on advanced augmented reality glasses aimed at competing with existing market leaders. The tech giant is developing two distinct versions tailored for different audiences, signaling a serious commitment to the expanding wearable tech sector.

The first version, codenamed Jayhawk, is a consumer-focused device. It will feature a display built into the lens, along with integrated speakers, microphones, and cameras. Designed for everyday tasks like communication, media playback, and mobile applications, this model blends functionality with convenience.

The second version, called Amelia, is intended for internal logistics teams. Built with a more rugged design, it includes a heads-up display for real-time package sorting and route navigation, aiming to enhance efficiency for Amazon delivery personnel.

Production is expected to begin in Q2 of 2026, with an initial batch of around 100,000 units. Both glasses will utilize display technology developed by Chinese company Meta-Bounds, which also powers Meizu’s StarV eyewear.

This move places Amazon among major players like Meta, Apple, Google, and Samsung, signaling a clear intention to merge style with practical use. The company is positioning itself not just in the consumer market, but also in enterprise-focused solutions within the growing AR ecosystem.

Nvidia and OpenAI are currently in discussions regarding a potential strategic partnership aimed at strengthening the UK's technological foundation through the development of data centers. The proposed project could be worth several billion dollars, according to sources familiar with the matter.

Multiple technical and logistical aspects of the collaboration are still being assessed, with cloud computing company Nscale also involved in the process. Although negotiations are progressing, a final agreement has not yet been reached.

Details of the initiative are expected to be unveiled during Donald Trump’s upcoming visit to the UK, adding political weight to the potential deal and emphasizing its global significance.

Neither Nvidia nor Nscale immediately responded to media inquiries, while OpenAI declined to comment. However, the background of the talks indicates serious intentions to expand operations within the region.

The concept of “sovereign” artificial intelligence is gaining traction as countries aim to relocate key AI systems within their own borders. The goal is to boost technological self-sufficiency and reduce reliance on foreign infrastructure.

Recent remarks by Nvidia CEO Jensen Huang reinforce the company's interest in the UK market. He described the country as an extremely attractive destination for large-scale investment, likening it to a “Goldilocks” environment of ideal market conditions.

After the Galaxy Watch Ultra impressed many last year with its unique blend of aluminum and glass, a similar design language has now been adopted for the new Galaxy Watch8. This approach brings the high-end feel to a wider audience while keeping the distinct visual identity.

The watch features an aluminum body paired with sapphire glass, complemented by a soft silicone strap and a compact wireless charger reminiscent of Apple’s solution. The device is minimalistic and practical, yet stands out thanks to its deep integration with Samsung’s broader ecosystem.

What sets it apart is its cross-platform compatibility — it works seamlessly with iOS, making it a viable option for those outside the Android world. The upgraded battery allows up to 36 hours of use, depending on activity level and enabled features.

It comes in two case sizes — 40mm and 44mm — and is available in silver and graphite tones. The graphite version tested included a matching strap, which contributes to a cohesive and stylish appearance.

You can choose between LTE and Wi-Fi-only models depending on your connectivity needs. Its lightweight build and comfortable band make it ideal for all-day wear, while the bright, easy-to-read display ensures smooth navigation and readability.

Galaxy Watch8 packs a wide range of features — from fitness and personalized running coaching to sleep monitoring and vascular health tracking. With Google Assistant support and access to various apps, it easily adapts to different lifestyles.

YouTube recently sparked controversy among content creators after admitting to using algorithmic processing on videos without informing the creators beforehand. The platform was conducting tests to improve the visual quality of Shorts clips by applying techniques to reduce blur and digital noise.

These methods are similar to those used by modern smartphones when optimizing photos, and according to the company, the goal was to enhance the viewing experience on smaller screens. However, the changes were made automatically, without the creators’ knowledge or consent.

Well-known vloggers, such as Rick Beato and Rhett Shull, began to notice that their videos looked different — with sharper details but also unnatural effects that disrupted the original style. These interventions raised concerns about potentially compromising the authenticity of the content.

YouTube states that this is not the use of generative artificial intelligence or AI upscaling but rather an internal experiment with standard machine learning techniques. Nevertheless, many creators expressed dissatisfaction because the modifications were made without transparency.

In response to the criticism, the company announced plans to introduce an option allowing creators to opt out of this type of processing. However, many users feel that trust has already been damaged since the changes were implemented without creators’ control.

Meta has decided to revive one of Facebook’s most iconic features – the famous “Poke.” This move aims to re-engage younger audiences, especially Gen Z, who have increasingly been shifting toward alternative social platforms. Although never officially removed, this feature is now returning with a refreshed design and upgraded functionality.

The modern version allows users to view who has “poked” them, discover new people to interact with, and choose whether to respond or ignore the action. Additionally, a new stat-tracking element has been introduced – a “poke count” that increases with each interaction and unlocks visual effects like flame icons or milestone numbers, reminiscent of Snapchat streaks or TikTok badges.

This update follows a surprising surge in poke-related activity over the past year, which reportedly motivated Meta to bring the feature back into focus. With gamified elements, the company clearly wants to create a sense of continuous engagement and daily interaction.

Users can now poke friends directly from their profiles, and a dedicated page (facebook.com/pokes) serves as a hub for tracking activity, finding others to poke, and managing notifications.

Social media reactions have been mixed – some nostalgic, others skeptical. One user reminisced about the good old days, another joked that their mom will love it, while others suggested this is a sign that Meta is desperately searching for the next viral hit. With the “Friends” tab already reintroduced earlier this year, it’s clear the company is attempting to recapture the spirit of the original Facebook experience.

Rakuten Viber has introduced a new solution that further strengthens its position on the path to becoming a comprehensive digital service. The newly launched feature, called Viber Ads Manager, is designed to support promotional activities.

This self-service tool was created to give small and medium-sized businesses full control over their marketing campaigns. Powered by Adslot technology, it now offers direct access to Viber’s vast global user base.

The new system provides flexibility through a “pay as you go” model, allowing users to manage their budgets independently. Customized packages are tailored to meet the diverse needs and capacities of various clients.

Launching an advertising campaign is simplified into three easy steps: selecting the target audience and suitable package, defining the campaign duration and investment amount (with a minimum of €100), and finally – activating the content.

According to Kristina Konstadače, Chief Revenue Officer at Rakuten Viber, the goal is to build a digital ecosystem that enables companies of all sizes to effectively utilize communication channels for business purposes.

Recently, more and more users are using advanced virtual assistants every day to solve various tasks. These tools bring exceptional results in a short time, helping with analysis, writing or even more complex processes. However, the question arises – can excessive use of such systems negatively affect a person’s ability to think independently?

A team of experts from one of the most famous technological institutes studied the behavior of almost a thousand people for more than a month. The conclusion is that long-term and intensive use of these digital partners can lead to forms of behavior similar to addiction. The consequences are not only mental, but also concern physical health and social interactions.

The study participants often relied on artificial intelligence systems for creative suggestions, instead of thinking independently or seeking solutions through research. This approach, although it saves time, can undermine self-confidence and weaken decision-making capacity in the long run. The decision-making process is increasingly delegated to automation, reducing the role of humans.

Therefore, the researchers warned of the danger of over-reliance on technology as a substitute for one’s own judgment. If this trend continues, there is a possibility of a reduction in individual freedom in everyday decisions. Further analyses should examine this phenomenon in more detail and its potential consequences for people’s behavior.

In addition to personal development, the broader picture also shows concerns among employees. If advanced platforms can take over responsibilities faster and more accurately, many professions could become redundant. In such a scenario, it is no longer a question of if the workforce will shrink – but when.

Mark Zuckerberg plans to bring back the original feel of using his most famous platform. The idea is to allow members to reconnect with content that comes exclusively from their circle of acquaintances, without the influence of algorithmically imposed recommendations. The new option will be designed to show users posts and interactions exclusively from their social circle.

This functionality, named after the original concept, will be just one part of larger changes that are being prepared. The goal is clearly set – to reduce the presence of irrelevant posts that often come from people and pages with no real relationship with the user. The focus is back on authentic interactions and real connections.

At the same time, the fight has begun against profiles that try to manipulate the system to increase the visibility of their posts. These are people or groups who create content with the aim of deceiving and gaining benefits through fake interactions, thus spoiling the experience for those who want real contact and information.

A special challenge is presented by materials created by generative technology. It warns of phenomena where a picture or video has nothing to do with the description, and yet manages to attract mass attention and suppress more meaningful content from creators and friends. Such posts, although often without bad intentions, damage the visibility of quality material.

In addition to individuals, the subject of attention is also organized networks that distribute the same type of content from different accounts through automation. Such tactics will no longer have financial benefits because they will be blocked from the monetization system, which should reduce their activity. All of these measures aim to return to a simpler, more meaningful and user-oriented environment.

In our daily lives where online services are constantly present, the issue of focus is becoming increasingly relevant. It is difficult to remain fully present when digital distractions are just a tap away. As a result, a person’s ability to focus without interruption gradually weakens.

Many individuals, including teenagers and students, notice how difficult it is to resist the constant need to check their smart devices. One student admits that his mobile device often interferes with his duties, while a freshman notes that the device distracts her during exam preparation.

Technological progress, although useful, also has a negative effect on the ability to complete tasks without interruption. According to data, the average smartphone use exceeds more than half of the working day. Experts’ recommendations include more radical measures – such as completely turning off the device in order to achieve optimal results.

An academic from the University of Sarajevo warns of a new type of insecurity caused by the constant online presence of others. This is a phenomenon where users feel anxious because they feel they are being left out of interesting events they follow on the networks. A research project she conducted with a colleague from Poland found that a certain percentage of adolescents show pronounced signs of psychological pressure due to the aforementioned phenomenon.

Additional studies indicate a growing emotional exhaustion due to the overwhelming number of messages, news and announcements. This phenomenon is increasingly defined in academic circles as digital content overload, which causes many people to feel anxious and unable to select relevant information.

China was the main driver of growth in the global semiconductor equipment sector in 2023 and 2024, thanks to large investments by Chinese companies that rushed to buy machinery to avoid running out of stock due to US sanctions. According to data from the TechInsights platform, China bought equipment worth $41 billion last year, which gave it a 40% share of the global market.

However, Chinese consumption is expected to decline slightly in 2025 to about $38 billion, with a share of 20%. US sanctions, introduced in 2020, have limited the export of advanced technologies to China, which has given Beijing an additional incentive to develop domestic production and reduce its dependence on foreign suppliers. Chinese companies such as SiCarrier are working intensively to expand their range of production equipment, trying to catch up with global leaders.

Although Chinese manufacturers have significantly increased their share, from 5.1% in 2020 to 11.3% last year, they still cannot compete with the most advanced technologies, especially in the field of lithography systems for chip production below seven nanometers. The main manufacturer of such machines, the Dutch ASML, has suspended deliveries of the most sophisticated EUV systems to China under US pressure.

Chinese companies currently use less advanced DUV lithography technologies, and the only Chinese lithography machine manufacturer, Shanghai Micro Electronics Equipment Group (SMEE), offers systems for chip production at 90 nanometers, which lags behind global standards. Nevertheless, Chinese toolmakers for other parts of the manufacturing process, such as cleaning and deposition, have made significant progress, with companies such as Naura and AMEC recording strong growth and strengthening domestic production.

Overall, China is rapidly strengthening its semiconductor equipment industry, but still faces challenges in achieving technological self-sufficiency at the highest level, while global trade and technology relations remain dynamic and subject to change.

The race for dominance in autonomous transportation is entering a new phase. Google’s Waymo has already expanded its service to several US cities, and Elon Musk has announced the launch of Tesla’s pilot program in Austin, with the ambition of beating the competition with a cheaper solution. Later this year, Amazon will also enter the scene, with its own platform Zoox, which will bring an entirely new vehicle built exclusively for autonomous driving.

Zoox is designed as a futuristic minibus without a steering wheel, pedals or mirrors. The interior offers face-to-face seating, and the vehicle has identical front and rear sides, allowing it to drive in both directions without turning. Currently limited to a speed of 72 km/h, Zoox can operate for up to 16 hours on a single charge and is designed to remain in service for at least five years, or 100,000 miles.

Commercial service is launching in Las Vegas, after 11 years of development and billions of dollars in investment. Other cities like San Francisco, Austin, Miami, Los Angeles and Atlanta follow. Unlike competitors that adapt existing vehicles, Zoox was developed from the ground up as a robot taxi, which the company hopes to achieve an advantage in user experience and service reliability.

The factory in Hayward, California currently leaves one vehicle per day, with a planned increase in capacity to up to 10,000 vehicles per year. The components come from Germany and Italy, and the assembly combines the work of humans and robots. The company aims to produce up to three vehicles per hour in one shift next year.

Zoox is currently testing driverless vehicles on public roads, but does not yet have a license to charge for rides in California, falling behind Waymo, which already offers the service. However, executives believe that the combination of unique design, long service life and the ability to make numerous trips per day will create a sustainable and profitable next-generation transportation model.

Nvidia is facing a major turnaround – after months of hiatus, the company expects to soon be able to export its H20 AI processors to China again. The US regulatory hurdles that blocked shipments in April were a direct blow to the company, which had previously been forced to adapt its products to meet strict export restrictions.

The US government then notified Nvidia that special permits were required to resume sales, temporarily halting the sale of the chips. The H20 was designed to address the previous restrictions, but new regulations have put it out of business again – at least for a while. Now the situation is changing: Nvidia claims it has received assurances that a permit could be granted soon.

Jensen Huang, the company’s CEO, has been actively communicating with the US administration, warning that regulatory measures are undermining the US’s global competitiveness in advanced technologies. In May, he admitted that China’s share of its revenue had been halved precisely because of the restrictions, but a meeting with President Trump reportedly brought about a positive change.

A joint trade agreement between the US and China, which includes the easing of mutual restrictions, has opened the door for business to resume. In parallel, information appeared that Nvidia is developing an additional model for the Chinese market, which would be less sophisticated, but in accordance with the current rules on the export of advanced technology.

Experts such as Futurum Group's Ray Wang point out that the reactivation of the H20 chips – along with the launch of new regulatory-compliant versions – could significantly boost Nvidia's business growth in the coming quarters. This turn was not expected by many, but it could have far-reaching consequences for the dynamics of the global AI market.

Once a leader in recruiting top AI talent, Meta now faces serious retention challenges. Many of the engineers and researchers who once formed the backbone of its research team have left the company to start their own projects or join competitors like OpenAI, Anthropic, and Google. Companies like Mistral, Perplexity, and Fireworks AI all grew out of Meta’s former lab.

Despite high bids and efforts to rehire its staff, Meta has struggled to maintain its reputation as a desirable employer among the most sought-after talent. According to industry sources, the market now sees the company more as a backup option than a major player. Even offers worth hundreds of millions of dollars — spread over multi-year contracts — are often rejected, as talent prefers environments with greater impact and long-term potential.

Data shows that other AI companies like Anthropic and DeepMind have significantly better retention records. By comparison, Meta has a retention rate of just 64 percent, the lowest among the leading players in the field. These statistics further confirm that competitors not only successfully attract, but also retain the most important resource in the development of advanced technology – people.

Zuckerberg's attempt to revitalize the AI ​​division includes bringing in influential names from the sector. Among them are Alexandr Wang, the former head of Scale AI, and Nat Friedman, an investor focused on advanced technologies. Also, Meta has attracted researchers from rival companies, often with lavish financial packages that sometimes reach up to $300 million over several years — though the company claims those numbers are exaggerated.

Despite everything, there is a prevailing impression within the industry that Meta is spending huge capital on attracting talent without a clear long-term strategy. Critics compare it to America's NFL team, known for overpaying average players, while those really key to progress choose work environments that offer more than just a paycheck — vision, stability and a sense of purpose.

American technology companies Nvidia and AMD have reached an agreement with the US government under which they will hand over 15% of the revenue generated from the sale of their AI chips in the Chinese market. This financial commitment has secured them permission to continue exporting to China, despite previous bans and geopolitical tensions.

As part of the agreement, Nvidia will cede a portion of the revenue from sales of the H20 model to the US administration, while AMD will do the same for the MI308 chip. Both products were specifically developed to meet strict regulations that were introduced in 2023 by the then Biden administration, concerned about the potential military application of AI technology in China.

Although the US authorities have not yet announced specific plans for the use of the collected funds, analysts point out that this agreement sets a precedent in the relations between technology giants and the state. Susannah Streeter of Hargreaves Lansdown commented that this is another case of leading corporations agreeing to unusual conditions in order to maintain access to key international markets.

Nvidia has already felt the effects of previous restrictions – its first-quarter revenue fell by $2.5 billion, due in part to the blockade of H20 chips in China. Despite the loss, the company believes that adopting a new business model is profitable given the potential of the Chinese market, which continues to develop rapidly in the artificial intelligence sector.

Interestingly, US authorities just last week began issuing export licenses for Nvidia chips again, marking a change in the new leadership’s approach to technology exchanges with China. At the same time, the Trump administration is increasing pressure on corporations to keep more production and investment within the US, which shows how much trade rules have become part of a broader political strategy.

The second quarter of 2025 saw a remarkable increase in the share of devices assembled in India exported to the US market – as much as 44 percent of all smartphone imports came from the country, compared to just 13 percent in the same period last year. The main actor in this change is Apple, which has significantly accelerated the relocation of some iPhone production outside of China.

The new structure of global production

According to an analysis by the research firm Canalys, India has surpassed China for the first time as the leading exporter of smartphones to the US market. This change marks a broader reorientation of the supply chain, driven by increasing political pressures and tariff barriers. In the same period, the total volume of devices exported from India increased by as much as 240 percent.

China on the decline, Vietnam on the rise

China's share of mobile device shipments to the US fell from a dominant 61 to just 25 percent, while Vietnam took the lead with a share of 30 percent. Tech giants, including Apple, are increasingly moving final assembly steps to alternative countries to reduce exposure to geopolitical risks.

Apple Leads Manufacturing Transition

The US iPhone maker has announced plans to shift up to a quarter of its production to India in the coming years. While US political leaders have called for the relocation of manufacturing facilities to the US, experts warn that this would drastically increase the cost of the devices themselves. Other brands such as Samsung and Motorola are also considering expanding production in India, but at a much slower pace.

Challenges of a New Manufacturing Base

While more companies are setting up operations in India, experts point out that efficiency and capacity are still lower compared to Chinese factories. Apple has already started assembling the iPhone 16 Pro in India, but it still uses sophisticated infrastructure from China for its high-end devices. iPhone shipments to the US market fell by 11 percent, highlighting the complexity of this transition and the need for careful planning.